Digital marketing is the term used to describe the use of online channels to promote and sell products or services. It includes a wide range activities, such as websites, social media, and mobile apps.

Digital marketing is the kind of marketing that is carried out on the screens of of your customers. It is the foundation of many customer relations, whether they are conducted in person or over the phone. Digital marketing can be described as tactics such as email social media, social media as well as search engine optimization (SEO) websites, conversion rate optimization, and many more.

The digital landscape is ever-changing, and it can seem like a new set of rules apply to this new way to conduct marketing. It’s not just about platforms and channels but also about ideas that endure in the digital era (the importance of humanisation, content as the most valuable asset, and so on) and the latest technology that was once considered to be the future, but has now entered the mainstream (augmented reality, voice search, data-driven marketing).

Connecting with your customers on a scale across their preferred digital platforms is key to delivering experiences that meet their needs starting with building relationships and increasing sales. This is why digital marketing is important, for all kinds of businesses. Even if you don’t have an enormous budget, you can get your message out to the world and make an impact through the right strategies. To help you start, we’ve put together our top tips designed to help you develop a high-performing digital marketing strategy, no matter your budget.